Problems we’ve solved in the industry
Travel portals handle very large volumes of bookings, and have back-end integration with diverse booking engines for hotels, air and rail travel, car rentals, etc. All bookings, cancellations, alterations, etc, result in email confirmations hitting the traveller’s mailbox. These emails are often the only proof the traveller can show that he has booked a hotel or an air ticket. Reliability and timeliness are therefore critical. Otherwise, someone’s sleeping out now and lashing out later.
How we have solved
the problems
Timeliness and reliability are key here. We operate a multi-region network, with clusters of servers in multiple countries, so that Internet-scale reliability or outages do not bring down most of our infrastructure. One undersea cable cut can sometimes choke the Internet connectivity of half a continent. With our multi-region presence, we can mitigate the impact of such regional chokes and outages.
The challenges of timely delivery of time-sensitive update emails can be handled by your choosing channel priorities. A “channel” is an email stream in Broadside. Mails sent through a P2 high priority channel will be pushed out, overriding other traffic, even when there is a large flow of other mails. P1 and P0 mails will be throttled whenever a P2 mail comes to our servers.
If your team ever needs to know whether mails reached some irate customer, our logs will tell you exactly when they hit the Broadside servers, when they went out to the customer, whether they reached, whether they bounced, whether the customer viewed the mail, where and from which laptop he viewed it. We help you serve your irate customers. And as far as possible, ensure they are not irate customers.