Problems we’ve solved in the industry
The biggest challenge with G2C engagements is the scale. We were born serving the country which will soon become the world’s most populous. The number of taxpayers of a country usually exceeds the number of retail customers of their businesses, barring the small handful of modern global-scale Internet-era giants.
The second challenge is diversity. The message must go out in a rainbow of languages, to hundreds of special sub-groups, therefore campaigns with filtering, and associating different templates to different sub-groups, is a must.
The third major problem is the quality of data collected by the government. Email addresses may be spurious or invalid, and hundreds of thousands of such email addresses are not unusual. Attempting delivery to invalid addresses pushes fees up and reduces the reputation of the sending IP addresses.
The fourth challenge is reliability of services. It’s not easy to deliver anything, let alone emails, with all the associated complexity and ever-changing Internet stability, and still do things reliably.
How we have solved
the problems
Delivering at scale is the very raison d’etre of Broadside. Just one data centre of Broadside routinely delivers more emails per day than the total number of Indian tax assessees. When a Broadside cluster runs all out with peak volumes, blips are registered on monitoring screens of various network operations rooms in the world.
Broadside helps you cater to the diversity of your country by letting you filter and sub-select from the global pool of your citizens in a hundred different ways. Hindi speaking citizens in Chennai, or Tamil speaking citizens in Malaysia, who use iPhones vs MS Windows laptops, can all be separated out and engaged separately.
With a country-sized database of email addresses, you can use Broadside very effectively to clean the data and weed out, well, the weeds from the flowers. This helps you narrow down your communication to those who are genuine recipients.
Reliability is built into the Broadside DNA. We operate multiple data centres in multiple regions of the world, and can therefore route your messages out even when temporary regional Internet outages due to an undersea cable fault cripples one part of the world.