Problems we’ve solved in the industry
Unique, one-off emails are generated by the back-end servers of any e-commerce portal, carrying details of the ordered items, the customer, etc. These are generated when an order is placed, when it is shipped, when a delivery person is about to hit your door and wants an OTP, and so much more. These need to be timely and reliable.
A corner case is when an order placement fails because of a payment error. Such cases must be notified to the customer as early as possible, so that payment is re-attempted and the order is not lost. (Not to mention, the temper.)
And finally, most portals drive recommendation engines to send out periodic, lower priority emails to customers telling them what else they may be keen to buy.
How we have solved
the problems
For the unique and one-off emails generated after an order, the e-commerce servers which are handling the orders generate emails which need to be delivered almost instantly to the buyer. Broadside encourages your servers to connect with us over our rich and powerful API, allowing instantaneous push-out of emails from your servers to us and thence to your customer. No human intervention, no batch processing delays. Our servers are constantly being monitored 24×7 to ensure real-time push-out of mails.
Unusually time sensitive emails like payment failure alerts can be sent out through our high priority queues. These are specifically designed to cut through the crowd of millions of mails jostling for Internet space and reach the customer’s mailbox at the speed of thought.
Our transaction emails rarely get held up by spam filters because we work very hard to maintain the reputation of our server farm’s IP addresses, and block any of our customers who we detect is spamming their recipients. No spammers here, please. Thus, your genuine emails always make their way through. And that’s all that matters, genuinely.