Problems we’ve solved in the industry
A diversified bank with a large customer base has lots of data about each customer. Do they live in a rural area? Have a home loan for an expensive home in a tony neighbourhood? What about a car loan? What is the average monthly inflow and outflow in his bank accounts? Does she run a small business? Is she a corporate executive with a giant corporation? Most banks have a ton of retail data, but they need to harness it to cross-sell new offers effectively.
Banks also need to track and collect routine payments like monthly loan instalments, monthly credit card bills, recurring deposit instalments, etc. And of course, there’s the constant flow of notifications and monthly statements. Without pipelines, it’s a flood.
How we have solved
the problems
Broadside lets you load multidimensional customer data into your email address lists, and then use it effectively. You can slice and dice the data any way you want, to send highly targeted emails to the exact subsets who you think are the most likely to be interested in your new offerings. It’s not just what you send, it’s who you send it to. If you send a home improvement loan email to customers who have taken a car loan, it is called spam. Offer a cash credit facility to a store owner, not a corporate honcho. A discounted take-a-vacation personal loan to the pensioner couple. Create campaigns around these profiles, program and schedule the campaigns for the right times of the year, sit back and let Broadside do its magic. Watch the responses come in, and then profile the respondents too for future business.
For those millions of monthly statements, load up batches of mails into the Broadside servers and schedule their dispatch on the right date, so that things reach everyone on time.
Broadside will tell you which recipients are impossible to reach by email, and you can then use your customer support team to call them up and update their email addresses in your database.
Where there’s peace of mind, there’s most likely Broadside.